SAP has encountered difficulties in repositioning itself for the SME market but has predicted its software-as-a-service (SaaS) expertise will enable it to increase its market share over the next three years.
Last month SAP launched the ‘Fast Start’ programme for its Business All-in-One software. The software features services such as customer relationship management, supply chain management and supplier relationship management and the Fast Start programme aims to enable SMEs in the manufacturing, services and trade industries to utilise industry-specific features.
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