[Tradepub] Business Intelligence for Consumer Packaged Goods: Actionable Insights for the Business Decision Makers

Learn how technological advances are enabling improved decision making across three broad axes: simplicity and relevance, agility and integration.

While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms’ business performance. Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems – both within and outside the corporation – will enjoy a substantial competitive advantage.

Brought to you by Business Objects (an SAP company), SAP and Intel.

Geographic Eligibility: USA, Canada Publisher: SAP

Closing in on the Communication Gaps – Guide to an Integrated CRM

The cost of acquiring a new customer is much greater than that of selling more to a current customer – so improving customer satisfaction is becoming a #1 priority. This involves sharing information and tasks between all players involved – from sales and marketing to customer support and product engineering.

In most companies, these groups still use separate systems, creating gaps in communication and efficiency. Learn how you can bridge those gaps in this free guide! Find out more about integrated CRM systems that provide the basis for shared information and tasks, and for improved customer satisfaction. The white paper discusses:

• The benefits of an integrated CRM
• Architecture of integrated systems
• And more!

Geographic Eligibility: USA (Other countries please excuse)

How the Fastest Growing Companies Use Business Intelligence

Learn how fast growing companies use BI to communicate corporate strategy enterprise-wide, react to business changes, and be more agile than the competition.

This paper investigates the various levels of business intelligence, discuss the challenges organizations face with today’s typical BI deployments, and highlights how many high-growth companies have implemented strategic, analytical, and operational initiatives to work seamlessly together to enhance performance and boost competitive advantage across their entire organization.

Get this free Whitepaper